Why Recycle Manitoba

MMSM is now operating as Recycle Manitoba. The same organization and program, but under a new banner.

Formerly

MMSM

(MMSM) Simply Recycle

Now

We’re Manitoba’s household recycling program. We fund and support recycling in communities across the province, so businesses cover part of the cost of collecting and processing their packaging and paper. You may know us as Multi-Material Stewardship Manitoba, or by our Simply Recycle platform.

Manitoba's Recycling Program Helping households recycle across the province.

Why the name changed

A name people can find and use.

Most Manitobans know the blue bin, but not the organization that funds it. 'Multi-Material Stewardship Manitoba' doesn't tell you we're the recycling program, and it's hard to find when you're searching for one. Recycle Manitoba is the name that makes sense, to residents, teachers, and community staff we support. Now it's official.

Crushed recycled plastic bottle caps and fragments in red, blue, green, yellow and white, seen from above.

  • Easier to find

    When people need recycling help, they search for 'recycle Manitoba.' The program now shows up where people are looking.

  • Easier to say

    The old name rarely survived a conversation. This one fits on a recycling guide, a classroom poster, and a phone call.

  • One name

    The name belongs on a fridge magnet and a recycling guide, not only on a regulatory filing.

What hasn't changed

A new name, not a new organization.

The organization remains legally Multi-Material Stewardship Manitoba, operating as Recycle Manitoba. Nothing about our legal status, mandate, program plan, or obligations has changed.

  • Household Recycling

    Recycling rules and services haven't changed for residents.

  • Existing agreements

    All producer and community agreements remain as they are, unchanged.

  • Obligations

    Partner obligations and deadlines are all the same.

  • Reporting

    Reporting requirements and deadlines are unaffected.

The bigger picture

Manitoba's proposed move to full extended producer responsibility (EPR).

Under full EPR, producers would take on the full cost and operation of household recycling in Manitoba, rather than sharing it with communities. Our new name arrives ahead of that shift to prepare for a larger public role.

Full EPR transition details

Where to go next